Insights
Research, breakdowns, and systems thinking.
Ideas in motion across AI, media strategy, product direction, and the future of building online.
AI & Product
Media Strategy
Product Direction
Featured
01
AI & Product
6 min read
Build Trust Before You Build Scale
Anthropic didn't win by building the most capable AI first. They won by being the first lab that made safety feel like a product decision. That distinction is worth understanding.
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02
Media Strategy
5 min read
Your Email Open Rates Are Lying. Here's What Actually Matters.
Your campaign hit 42% open rate. The team celebrated. Then nothing happened. Here's why that number was always the wrong thing to watch.
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03
Product Direction
5 min read
The Interface Is the Product
Most product teams design the capability, then throw an interface on top. The teams building the best products work in exactly the reverse direction.
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